What Personal Data We Collect and Why We Collect It

Orders and Account Information

When you place an order or create an account, we collect information such as your name, billing and shipping address, email, phone number, and payment details.
This information is used to:

• Process and fulfil your order

• Communicate with you about your purchase

• Comply with legal and regulatory requirements for the sale of veterinary medicines

Comments

When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help detect spam.

An anonymised string (hash) created from your email address may be provided to the Gravatar service to see if you are using it. After your comment is approved, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website (e.g. when submitting forms or reviews), you should avoid uploading images with embedded location data (EXIF GPS). Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment, you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment.

When you log in, we also set up several cookies to save your login information and screen display choices. Login cookies last for two days, and screen options cookies last for a year.

You can manage or delete cookies at any time through your browser settings.

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Embedded Content from Other Websites

Articles, videos, or images on this site may include embedded content (e.g. YouTube videos, images, or articles). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction if you have an account and are logged in to that website.

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Who We Share Your Data With

We only share your data when necessary to provide our services, such as with:

• Payment processors (e.g. Stripe, PayPal)

• Delivery couriers (e.g. Royal Mail, DPD)

• Prescription verification teams (for POM-V and POM-VPS medicines, as required by law)

• Website service providers (e.g. hosting, security, analytics, email systems)

All partners are GDPR-compliant and only process your data under strict confidentiality agreements.

We never sell or rent your personal information to third parties.

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How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely.

For registered users, we store personal information provided in user profiles. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Order records and transaction details are retained for up to seven years for accounting and legal compliance purposes.

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What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you.
You can also request that we erase any personal data we hold about you, except where we are required to keep it for legal, regulatory, or security purposes.

Requests can be made at any time by emailing privacy@petmeddirect.co.uk.

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Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service.
Data collected through forms and checkout is stored securely on servers located within the United Kingdom or the European Economic Area (EEA).

If any data is processed outside the EEA (for example, via third-party providers), we ensure appropriate safeguards are in place to protect your information.

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How We Protect Your Data

We use secure server technology (SSL) to encrypt all data transmitted between your browser and our website.
Access to customer data is restricted to authorised staff only, and our systems are regularly updated and monitored for security compliance.

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Legal Basis for Processing

We process personal data under the following legal bases:

• Contractual necessity – to process your orders and provide requested services

• Legal obligation – to comply with regulatory requirements related to veterinary medicines

• Legitimate interest – to improve our services, prevent fraud, and ensure website functionality

• Consent – where you have opted into marketing or cookies

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Marketing and Communications

If you subscribe to our newsletter or marketing updates, we will send you occasional emails about new products, offers, or services. You can opt out at any time by clicking the unsubscribe link in our emails or contacting us directly.

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Contact Information

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Pet Med Direct
Email: privacy@petmeddirect.co.uk
Website: https://petmeddirect.co.uk
Address: 47 Old Coach Road, Templepatrick, BT39 0EX

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Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
Any updates will be posted on this page with the revised date.